Recognised by The Asia Records, BEHATI was honoured with the title of “Breakthrough Fashion Designer Brand” in recognition of its remarkable rise within Malaysia’s fashion industry and its growing influence in contemporary fashion design under the leadership of founder Kel Wen.

Established with a vision to redefine modern fashion through creativity, individuality, and craftsmanship, BEHATI has rapidly gained attention as one of Malaysia’s most talked-about fashion labels. Known for its distinctive designs and strong brand identity, the label has successfully captured the attention of fashion enthusiasts, influencers, celebrities, and consumers seeking bold yet sophisticated fashion statements.

Led by Kel Wen, BEHATI has built a reputation for pushing creative boundaries while maintaining a deep appreciation for quality, aesthetics, and self-expression. The brand’s innovative approach to fashion design, combined with its strong digital presence and growing community of supporters, has contributed to its emergence as a standout name within the local fashion scene.

Through its commitment to design excellence, innovation, and brand authenticity, BEHATI continues to inspire a new generation of fashion-conscious consumers. This Asia Record recognition reflects the brand’s breakthrough achievements and reinforces its position as one of Malaysia’s most promising and influential fashion designer brands.